WHY DO PARTNERS CHEAT?

Infidelity is costly — it can lead to tears, break-ups, divorces and even violence. So why do people do it?

 Researchers on marriage and the family don’t have one definition of infidelity, nor do the people they study. We know that some people cheat on their spouses, but the question is why do they take such emotional and practical risks?  Those who discover their partner’s unfaithfulness regard the experience as “shattering,” and believe that it signals the end of the marriage.  If the relationship is going to recover, the cheating partner must admit to feeling guilty and remorseful.

REASONS PEOPLE CHEAT
 SEX
 *Revenge sex
  *Lack of sexual satisfaction in your primary relationship.
 *Desire for additional sexual encounters.
 EMOTIONAL SUSTENANCE, OR LOVE.
Lack of emotional satisfaction in your primary relationship.  Wanting emotional validation from someone else.  Falling out of love with your partner.
 SENSATION SEEKING;;when boredom sets in How do you prevent a cheating relationship?
Keep the communication alive Understand your partner's need.
 Learn the rebranding tactics......often and again,the need to change new styles either in dress styles,looks and patterns is necessary.